Destination Brand Personality, Self-Congruity Theory and the Intention to Visit a Destination
نویسندگان
چکیده
منابع مشابه
The impact of destination personality dimensions on destination brand awareness and attractiveness: Australia as a case study
Destination personality refers to human personality traits associated with a destination. It has become an important construct, as tourism managers attempt to understand people's choices to fi nd ways to diff erentiate their destination in an increasingly complex marketplace. Th e present paper outlines a study in which a destination personality scale was used that provides insight into diff er...
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ژورنال
عنوان ژورنال: Mediterranean Journal of Humanities
سال: 2016
ISSN: 2146-4812
DOI: 10.13114/mjh.2016119286